Augment Cabernet Sauvignon was introduced as a Kroger Private Label in Spring of 2017 and Augment Red Blend was introduced in Spring of 2019. A new competitive landscape, sharper and sleeker packaging have influenced the Kroger Team to inquire about an Augment package refresh.
Kroger still wanted a spirit-driven package design since the wine is Bourbon Barrel-Aged yet wanted a label that would stand out in the sea of dark/brooding labels that are known in the category.
Label details:
5 color job + 2 additional treatments (emboss, highbuild varnish, matte coating).
Substrate 70# White Bright Felt
The label is digitally printed by Fortis Solutions Group, Napa, California
